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of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because businesspeople typically know what product they're looking for.
However, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners.
Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activltie8 have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to customers, transmitting marketing messages directly to targeted customers. Most notably, the point cast Network uses a screensaver to deliver a continually updated stream of news and advertisements to subscribers' computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company's Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offering, or other events. But push technology has earned the contempt of many Web users. Inline culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades.
But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon: com and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.
12. We learn from the beginning of the text that Web businesses ______.
A) has been striving to expand its market
B) intended to follow a fanciful fashion
C) tried but in vain to control the market
D) has been booming for one year or so
13. Speaking of the online technology available for marketing, the author implies that ______.
A) the technology is popular with many Web users
B) businesses have faith in the reliability of online transactions
C) there is a radical change in strategy
D) it is accessible limitedly to established partners
14. In view of net purists, ______.
A) there should be no marketing messages in online culture
B) money making should be given priority to on the Web
C) the Web should be able to function as the television set
D) there should be no online commercial information without requests
15. We learn from the last paragraph that ______.
A) pushing information on the Web is essential to Internet commerce
B) interactivity, hospitality and security are important to marketing
C) leading companies began to take the online plunge decades ago
D) setting up shops in silicon is independent of the cost of computing power
16. The purpose of the author in writing the text is to ______.
A) urge active participation in online business
B) elaborate on various marketing strategies
C) compare Web business with traditional commerce
D) illustrate the transition from the push to pull strategy
综合知识
17.在国际储备中，由国际货币基金组织根据会员国缴纳的份额无偿分配的是()。
A.货币性黄金
B.外汇储备
C.国际货币基金组织的储备头寸
D.特别提款权
18.世界各国国际储备最主要的组成部分是()。
A.货币性黄金
B.国际货币基金组织的储备头寸
C.特别提款权
D.外汇储备
19.关于国内生产总值的说法，正确的是()。
A.国内生产总值又称为国民总收入
B.国内生产总值又称为国民生产总值
C.国内生产总值是按市场价格计算的一个国家（或地区）在一定时期内生产活动的最终成果
D.国内生产总值仅具有价值形态
20.生产税净额是一定时期内企业应向政府缴纳的生产税减去（）后的差额。
A.中间投入
B.固定资产折旧
C.生产补贴
D.营业盈余
21.下列各项中，导致负债总额变化的是（ ）。
A.赊销商品
B.赊购商品
C.开出银行汇票
D.用盈余公积转增资本
22.甲公司收到某外商投资者作为资本投入的外币60万美元，当日市场汇率为1美元=8.3人民币元。甲公司以人民币为记账本位币。双方签订的投资合同中约定汇率为1美元=8.0人民币元。甲公司收到外币时，应计入资本公积的金额是（ ）万元。
A.0
B.18
C.480
D.498
23.根据《银行业监督管理法》，国务院银行业监督管理机构有权对银行业金融机构的信用危机依法进行处置。关于处置规则，下列哪一说法是错误的？
A.发生接管的情况是商业银行已经或者可能发生信用危机
B.该信用危机必须达到严重影响存款人利益的程度
C.国务院银行业监督管理机构可以依法对该银行业金融机构实行接管
D.接管期限最长不超过2年
24.以下哪项不是外部招聘的优点（ ）。
A.具有难得的“外部竞争优势”
B.有利于调动员工的积极性
C.有利于平息并缓和内部竞争者之间的紧张关系
D.能够为组织输送新鲜血液，带来新思想和新的经营管理方式
25.在word中，全选文档按Ctrl+（）
A.C
B.D
C.V
D.A
26.作为世界上第一条穿越高寒地区的长
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