设为首页    加入收藏

自学考试省级导航

全国 A安徽 B北京 C重庆 F福建 G广东 广西 甘肃 贵州 H河南 河北 湖南 湖北 黑龙江 海南 J江苏 江西 吉林 L辽宁 N内蒙古 宁夏 Q青海 S山东 山西 陕西 四川 上海 T天津
     X新疆 西藏 Y云南 Z浙江 历年真题分类检索

浙江省2012年10月高等教育自学考试经贸英语真题(完整word版)(二)
2015-02-09 15:34:27 来源:91考试网 作者:www.91exam.org 【

B.Read this passage and decide whether these statements are true (A) or false (B)

 Here are some of conclusions of a market survey:

 There is a big difference in Hapman’s and Ausweiss’ corporate images. People think of Ausweiss as a company that makes outdoor and leisurewear for teens and young adults. Their product is seen as a luxury good. Many young people think of Hapman’s clothes as “clothes your parents wear”. Everyone agrees that Hapman’s clothes have a good price and good value. They will buy Hapman’s for everyday wear, but profit margins are small in comparison to Ausweiss. Older people buy Hapman’s because they know and trust the brand, and because they are less concerned about fashion, and they are not a part of Ausweiss’ target market. The Ausweiss’ logo is recognized by 70% of young adults and 92% teens. The Hapman’s logo had 78% and 85% recognition in the same, even though the latter brand is much older. Because the main selling point of Hapman’s clothing is affordable everyday wear, it is not possible to increase margins by raising prices without encountering price resistance from its core ma rket. The same core market would be upset by any attempt to reposition Hapman’s as a brand for young energetic people.

6. Hapman’s and Ausweiss’ clothes are seen as luxury items.

7. Hapman makes more profit on each item of clothing sold than Ausweiss does.

8. Ausweiss is not really interested in selling to the over 40s market.

9. The Hapman’s logo is less memorable than the Ausweiss’s logo.

10. Hapman will reposition itself as a provider of clothes for young people.

 

Tags:自学考试 历年真题
】【打印繁体】 【关闭】 【返回顶部
上一篇浙江省2014年4月高等教育自学考试.. 下一篇浙江省2013年10月自学考试经贸英..

网站客服QQ: 960335752 - 14613519 - 48225117