16.广告效果发生的前提是

A.到达                                                        B.注意

C.态度                                                        D.行动

17.“沟通光谱”的起始阶段是

A.理解                                                        B.确信

C.知晓                                                        D.未知

18.“根据每个顾客的不同需求制造产品并开展相应的营销活动”指的是

A.定制营销                                                 B.协同营销

C.数据库营销                                              D.频繁营销

19.快速消费品的中文全称应该是

A.快速生产消费品                                       B.快速研发消费品

C.快速流通消费品                                       D.快速运输消费品

20.“AP”也称为

A.业务策划                                                 B.关系营销

C.广告运作                                                 D.媒体策略