7．“一字之失，一句为之蹉跎；一句之失，通篇为之梗塞”，这说明公关语言的组织与表达应

A．新颖、生动                                                       B.简明、晓畅

C．委婉、得体                                                       D．准确、规范

8．公关文稿修改的第一个项目是

A．修改主题                                                           B.修改文面

C．修改材料                                                           D．修改语言

9．企业为展示其生产、技术、设备和人才等方面情况所做的广告属于

A．实力广告                                                           B.观念广告

C．信誉广告                                                           D．声势广告

10．“小店价格，大店风格”所采用的标题表现手法为

A．记事式                                                               B.比较式

C．夸耀式                                                               D．比喻式

11．构成咨询报告的两大要素为

A．措施和步骤                                                       B.预算和方案

C．问题和建议                                                       D．经验和任务

12．将总结划分为综合性总结和专题性总结的依据是

A．作用                                                                   B.目的

C．时间                                                                   D．性质

13．写好公关总结的第一要求是

A．首尾呼应                                                           B.实事求是

C．夹叙夹议    &nbs