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浙江省2013年1月高等教育自学考试经贸英语真题(五)
2013-03-13 19:56:50 来源:91考试网 作者:www.91exam.org 【
dant capital, enterprises often employ much more capital and equipment to replace the high cost labor resources when they design their enterprise projects. However in China, especially for middle and small private enterprises, capital often comes from private funding, capital is an insufficient resource. Also, China is a developing country with a massive population, and never lacks of labor force. When an enterprise designs the manufacturing process, it is very reasonable to use more labor and less equipment.

With the continuous growth of Chinese international trade in China, especially after China joined WTO, Chinese enterprises gradually enter the world market. On the other hand, enterprises from developed countries are also more and more involved in Chinese market. Two markets are gradually merging and two kinds of enterprises begin to compete in the same market. A real global market is forming and global manufacturing resources are being reorganized. Manufacturing process will be optimized to a new and uniform concept. This mutative process will have great influence over the world market. For Chinese enterprises, this change will bring more chances as well as more challenges.

21.According to the author, _______has resulted in very different manufacturing process and corporation culture in China.

A. difference in social systems                                  B. difference in economy systems

C. difference in company resources                         D. difference in cultural backgrounds

22.How do the enterprises in developed countries design their enterprise projects?

A. Enterprises often employ much more capital and equipment to replace the high cost labor resources when they design their enterprise projects.

B. Enterprises often use more labor and less equipment when they design their enterprise projects.

C. Enterprises prefer to apply high technologies when they design their enterprise projects.

D. None of these.

23.When Chinese enterprises design the manufacturing process, they use more labor and less equipment. This is because _______.

A. labor and equipment are two resources that can replace each other in a wide range.

B. capital is insufficient for them

C. China doesn’t lack in labor force.

D. both B and C.

24.Which of the following is not right?

A. For a manufacturing enterprise, labor and equipment are two resources that can replace each other in a wide range.

B. Private funding is the only way for Chinese enterprises to raise capital.

C. Capital is abundant in developed countries.

D. The labor cost in developed countries is very high.

25.The manufacturing process will be optimized because_______.

A. Chinese enterprises gradually enter the world market and enterprises from developed countries are also more and more involved in Chinese market.

B. Two markets are gradually merging and two kinds of enterprises begin to compete in the same market.

C. A real global market is forming and global manufacturing resources are being reorganized.

D. A,B and C .

Questions 26 to 30 are based on the following passage:

Amtrak (美国铁路客运公司) was experiencing a downswing in ridership(客运量) along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly.

At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.

Two portions of the total market were targeted: (1) anxious fliers—those concerned with safety, relaxation, and cleanliness and (2) travel-lovers—those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.

Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route.

26.What’s the author’s purpose in writing this passage?

A. To show the inability of trains to compete with planes with respect to speed and convenience.

B. To stress the influence of the automobile on America’s standard of convenience.

C. To emphasize the function of travel agencies in market promotion.

D. To illustrate the important role of persuasive communication in changing consumer attitudes.

27.It can be inferred from the passage that the drop in Amtrak ridership was due to the fact that _

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