C.财务状况                                                           D.市场状况

9.广播电视加入市场竞争的根本元素是

A.频率资源                                                           B.时间资源

C.受众资源                                                           D.节目资源

10.劳动定额有两种基本表现形式，一是产量定额，一是

A.质量定额                                                           B.人员定额

C.工时定额                                                           D.效率定额

11.媒介推广工作是指大众传播媒介面向大众开展的

A.新闻活动                                                           B.商业活动

C.宣传活动                                                           D.娱乐活动

12.通信网的基础和主干是

A.电话网                                                               B.因特网

C.局域网                                                               D.有线电视网

13.20世纪初，美国最大的报团是

A.赫斯特报团                                                       B.甘尼特报团

C.纽豪斯报团                                                       D.霍华德报团

14.决定新闻单位社会效益的关键是

A.所有权问题                                                       B.经营权问题

C.编辑权问题                                                  &nbs