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-------------------3What was the result of McKnight’s focus on research? A.More ideas and more testing. B.More testing of existing ideasC.More ideas to test. D. Testing before and during production 参考答案: A More ideas and more testing.----------------------------------------4Why did McKnight say “Every idea should have a chance to prove its worth”? A.Because his whole business depends on new ideasB.Because he likes hearing new ideas. C.Because even if a new idea doesn’t work, it will be one less competing idea to worry aboutD.Because you never know which ideas are good and which are not 参考答案: C Because even if a new idea doesn’t work, it will be one less competing idea to worry about----------------------------------------5What is the focus of the article? A.William McKnightB.3M C.Getting new ideasD.Selling new ideas 参考答案: A William McKnight