浙江省2014年4月高等教育自学考试企业实用英语试题

　　课程代码：03722

　　请考生按规定用笔将所有试题的答案涂、写在答题纸上。

　　选择题部分

　　注意事项：

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　　2. 每小题选出答案后，用2B铅笔把答题纸上对应题目的答案标号涂黑。如需改动，用橡皮擦干净后，再选涂其他答案标号。不能答在试题卷上。

　　Part I 　Cloze (本大题共15小题,每小题1分，共15分)

　　Directions: There are 15 incomplete blanks here. You are required to complete each blank by choosing the appropriate answer from the 4 choices marked A, B, C, and D. You should mark the corresponding letter on the Answer Sheet with a single line through the centre.

　　Cost as a Factor in Supply

　　In a purely competitive market，the supplier of goods and services has no control over the market price, because he produces too little to influence market conditions. With no difference between his products and the products 　1　 his competitors，he will sell nothing if he charges above the market price and he will sell all if he charges at or 　2　 the market price. However， in considering the price, he must take the 　3　 of production into consideration. There are times when he may be willing to sell below his cost. This might happen when prices tumble for

　　4　 he believes will be a short time. However, no business person can 　5　 to lose money for a prolonged period. He must be constantly 　6　 of his costs in relation to the market price if he is to compete successfully and earn profit.

　　Many people have the impression that as production increases, costs per unit decrease. 　7　 mass production has made this true in certain industries and at certain levels of production，

　　8　 logic and practical experiences have shown that costs per unit begin to rise beyond a certain level of production. Some economists 　9　 to this principle as the law of increasing costs.

　　The reason costs rise as production goes up is 　10　 . However, it is easy to recognize that as production goes up, the need for additional factors of production will also grow, 　11　 competitive bidding in the marketplace for the factors of production. If a producer needs 　12　 skilled labor to produce more, and none of this labor is unemployed, the producer will have to get　13　 from other sources. This can be done by 　14　 higher wages. Higher bidding would also apply to the other factors of production. We must also recognize that not all labor is equally productive, 　15　 not all land is equally fertile and not all ore (矿石) is equally rich in the mineral wanted.

　　1. A. to B. at C. of D. on

　　2. A. below B. beneath C. over D. above

　　3. A. price B. cost C. worth D. profit

　　4. A. that B. why C. what D. if

　　5. A. afford B. pretend C. offer D. decide

　　6. A. sure B. afraid C. aware D. suspicious

　　7. A. Because B. Since C. When D. While

　　8. A. both B. neither C. none D. any

　　9. A. resort B. refer C. turn D. attend

　　10. A. clear B. simple C. difficult D. complex

　　11. A. bringing B. resulting in C. including D. carrying out

　　12. A. less B. numerous C. more D. many

　　13. A. them B. these C. it D. those

　　14. A. offering B. cutting C. reducing D. having

　　15. A. as if B. just as C. because D. while