6．公关人员最基本的职业心理要求是

A.自信                                                          B.热情

C.开放                                                          D.理智

7．认为人的态度的改变主要取决于说服者的条件、信息本身的说服力以及问题的排列技巧的学者是

A.伯尼斯                                                       B.巴纳姆

C.森特                                                          D.霍夫兰

8．肯定与否定、亲近与疏远体现了态度的

A.社会性                                                       B.稳定性

C.两极性                                                       D.协调性

9．“媒介是人体的延伸”这一观点的提出者是

A.巴勒克拉夫                                                B.麦克卢汉

C.拉斯韦尔                                                   D.伯尼斯

10．希腊史诗《伊利亚特》、《奥德赛》得以传承保存下来的媒介形式为

A.口语媒介                                                   B.手抄媒介

C.印刷媒介                                                   D.电子媒介

11.公共关系策划的生命力在于其

A.时机性                                                       B.程序性

C.创造性                                                       D.灵活性

12．头脑风暴法的提出者是

A.奥斯本                                                       B.西蒙

C.泰罗                                                          D.弗洛姆

13．广告策划的基础是

A.市场调查                                                   B.广告定位

C.广告创意                                                   D.广告媒介选择

14．广告活动的行为主体是

A.媒体                                                          B.点子公司

C.广告代理商                                                D.广告主

15．横向展览会又称为

A.混合商品展览会                                         B.室内展览会

C.单一商品展览会                                         D.露天展览会