C.财务                                                                         D.设备

8.服装商品最佳促销媒介是

A.听觉传播媒介                                                        B.触觉传播媒介

C.视觉传播媒介                                                        D.嗅觉传播媒介

9.相同款式的服装被大量生产，以致具有流行意识的人们厌倦了这些款式而开始寻求新品，这意味着进入了流行周期的

A.导入期                                                                    B.消亡期

C.成长期                                                                     D.衰退期

10.新品牌的策划过程可以分为战略构成与

A.战略规划                                                                B.价值构造

C.价值传递                                                                D.战略实施

11.当营销者发现有新的市场机会或扩大新的目标市场时，需要进行

A.重新定位                                                                B.品牌定位

C.定位的扩展                                                            D.季节定位

12.如果选择的中间商是独家经营的百货公司，服装企业需要评估

A.未来成长市场潜量                                               B.合作诚意

C.推销能力的规模                                                    D.经营素质

13.上海徐家汇属于

A.三级商圈                                                        &n