C.中心商圈                                                                D.核心商圈

14.服装营销中最令公众兴奋，最能影响顾客购买欲望的促销方法是

A.人员推销                                                                B.时装表演

C.贸易推广                                                                D.售点促销

15.“国际流行色协会”总部设在

A.米兰                                                                         B.伦敦

C.巴黎                                                                         D.纽约

16.海宁皮革城属于

A.专卖店                                                                    B.厂商直销店

C.购物中心                                                                D.服装商贸市场和零售集市

17.影响服装消费最重要的因素是

A.个人欲望                                                                B.消费者的实际收入

C.替代商品的价格                                                    D.商品的价格

18.需求缺乏价格弹性的情况是

A.市场上没有替代品                                               B.属于非必需品

C.购买者对价格敏感                                                D.市场上竞争者众多

19.服装促销规划的主线是

A.面料                                                                         B.款式

C.季节                               &nbs