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rect, which of the following best expresses the lesson that advertisers should learn from this case? A.Do not make exaggerated claims about the products you are trying to promoteB.Focus your advertising campaign on vague analogies and veiled implications instead of on factsC.Do not use facts in your advertising that will strain the prospective client’s ability to believeD.Do not assume in your advertising that the prospective clients know even the most elementary scientific principles 参考答案： C 这是一道归纳推导题。题干把本题所涉及的问题确定在第一段，而本文作者对于该问题的解释和说明确在第四段。通过对这两段的综合归纳推导，可得出本题的正确选项是C。由于作者在第四段的深刻解释帮助解决了人们心中的疑惑，但是这两段的深层含义暗示我们：人们在做广告时要避免使用超出消费者可信度的信息。考生在解题时要注意段落之间的联系，更要注意作者所要传递的深层含义。----------------------------------------5The text suggests that heat pumps would be used more widely if A.they could also be used as air conditionersB. they could be moved around to supply heat where it is most neededC.their heat output could be thermostatically controlledD.people appreciated the role of the evaporator in the energy equation 参考答案： D 这是一道审题定位与段落间关系题。通过题干中的“heat pumps would be used more widely”可迅速确定本题的题干来自于首段，在首段中我们也可以得知阻碍“heat pumps”被大家广泛接受的原因是“contradicting the principle of energy conservation”。在本文的第四段作者对第一段中所涉及的问题给出了合理的解释，指出“heat pumps”并没有“contradicting the principle of energy conservation”。问题出在人们对于“evaporator”缺乏了解。综合这两段的内容我们可得知：如果人们对“evaporator”有所认识，他们对“heat pumps”就不会心存疑虑，同时他们就会接受“heat pumps”，从而“heat pumps”就会得到广泛的利用。可见本题的正确选项应该中D。考生在解题时一定要注意段落之间的联系，更要注意反推即逆向思维的应用
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