C.森特                                                                      D.霍夫兰

8．肯定与否定、亲近与疏远体现了态度的

A.社会性                                                                  B.稳定性

C.两极性                                                                  D.协调性

9．“媒介是人体的延伸”这一观点的提出者是

A.巴勒克拉夫                                                         B.麦克卢汉

C.拉斯韦尔                                                              D.伯尼斯

10．希腊史诗《伊利亚特》、《奥德赛》得以传承保存下来的媒介形式为

A.口语媒介                                                             B.手抄媒介

C.印刷媒介                                                              D.电子媒介

11.公共关系策划的生命力在于其

A.时机性                                                                  B.程序性

C.创造性                                                                  D.灵活性

12．头脑风暴法的提出者是

A.奥斯本                                                                  B.西蒙

C.泰罗                                                                      D.弗洛姆

13．广告策划的基础是

A.市场调查                            &nbs